Life. It’ll get you. Just when you think you have it all figured out, you get a curve ball. So I admit I have gotten distracted. I’m going to bring you up to date on life and business, even though it’s going to mean a serving of humble pie for me. It’s not all bad. As a matter of fact, some of it is downright awesome. However, some of it is admitting that the online French class I invested so much time in has kind of ground to a halt, and I just don’t have the energy to fight the tech and face my mistakes at this exact moment. And part of it is admitting that I still struggle with my old nemesis – biting off more than I can chew.
First, an update on the French. I did complete and launch the beta of my free French course. There were some really strong positives and some really big negatives, as well.
Online French class struggles
On the negative side. I didn’t get a commitment from people that they would complete the class and report back to me what they liked and what they didn’t, so a lot of them didn’t complete the course. Worse, I got very little useful feedback. I was really disappointed by that.
Second, the tech just wasn’t fun. I really did work at it, but some of it I never did figure out. I don’t think I’m ever going to love tech.
Third, after making the French class a MAJOR priority for almost 6 weeks solid, after it launched, I just didn’t want to deal with it again at all. I was so drained by fighting with the tech and making deadlines, and communicating with people who had tech issues, that I shut down. I really haven’t even touched it for 3 weeks, even though I have several re-works I need to do.
And perhaps the hardest thing is something I wasn’t expecting at all. Impostor sydrome. “Who are you,” my brain says, “to think you can create an online course that people are willing to pay for when there are so many other people doing the same thing, not to mention apps that teach language?” I don’t usually struggle with impostor syndrome. While I’m not conceited, I’m real. I admit that I’m not perfect, but I also allow myself some credit where I really rock. And I really rock at teaching languages. But somehow my self-confidence has taken a real hit lately, and I’m not sure why.
And Successes
But it wasn’t all bad. I actually built an online course. WHOA! Let me say that again. I, Jill Wiley, created an online course entirely on my own. I wrote it, filmed it, organized it, and uploaded it. WOW! For me, that is huge.
And while I was building it, I was learning. I was learning what did and didn’t work in more areas than I can really count: tech, presentation, marketing, and much more. I made a crap-ton of mistakes, but I try to be like Anne of Green Gables (my favorite literary character ever!) who says, “I never do the same wrong thing twice.” I might make the same mistake more than once, but not much more, so I’ve learned a lot about what I need to improve, and I’m going to do that.
Finally, I received permission to use an animated short in my paid content. I won’t go into all the details here, but basically, I finally had to wad up my courage and text – yes, text – a person I had never met and ask permission to use her work and how much she would charge. The response was a win-win. She said that the content was free to use, as long as I included credit to her, and I gave her some tips on how to learn Spanish. We both left the exchange feeling a lot happier, I think.
No one likes to think about recessions. They can range from unsettling to completely terrifying depending on your financial and job situation. But even if we don’t like them, they are predictable. On average, we have had a recession about every 6 years, which means that we are getting overdue for the next one. And while none of us is looking forward to one, there are several things we can do to make sure that we are on the mildly-concerned side of the spectrum instead of the full-on panic side of the spectrum.
Create an emergency fund
The most important thing that will help the average person weather a recession is to create an emergency fund. However, an astonishing number of people don’t have any money in savings at all. Not a great thing if we’re staring a recession in the face. So the first thing to do is get something in savings.
Many experts recommend an emergency fund of 3-6 months of expenses, although some recommend one as large as 12 months’ worth of expenses. The problem is that it can take significant time to save that much money, and if you aren’t paying off debt, you are sitting on a mountain of cash that you might not even need. At the same time, you may be paying huge amounts of interest each month that will make saving anything at all that much harder.
Finding the right balance
One way around this Catch-22 is to set a certain amount for a starter emergency fund, and then switch to paying off debt. When all debt is covered, then you switch back and finish up the emergency fund. For me, I would have a lot of trouble sleeping at night if I didn’t have at least one month’s worth of expenses saved up. So maybe the logical thing to do is to focus on saving a one-month emergency fund, then paying off a portion of debt, then saving another month, and so on.
If you have read my series on Dave Ramsey’s Baby Steps, you’ll realize that this is contradicting his advice to save only $1000 and then pay off ALL debt before finishing the emergency fund. But there is a reason I don’t like that advice at this exact point in time. We are overdue for a recession. Nobody can predict the future of the financial markets. But it makes me really nervous not to have a little bit of extra money laid aside when a recession – and possibly a big one – is looming.
Pay off debt
OK, so you have decided to get an emergency fund saved up. And you’ve chosen an amount to start with, one that’s enough to let you sleep at night, but not take 6 months to save up. Now it’s time to kick the debt pay off into high gear. For this, definitely start with your smallest debt. Why? Because every debt that you pay off is one less payment you’ll have if you get laid off. Even a reduction of $50/month in minimum payments can reduce the stress and make the emergency fund go a little further.
So this is what you do. Make minimum payments on everything but your smallest debt, and pound that sucker. Pay it off as quickly as you possibly can. Don’t eat out. Don’t splurge. Don’t buy ANY new clothes. Put every extra penny toward paying off that first debt. When the littlest debt is paid off, take that minimum payment, add it to the payment on the 2nd littlest, and pound that one.
You might not get all your debts paid off before a recession hits. However, you’ll be in a much better position if you have an emergency fund (even a small one) and have started paying off debts.
Once you’ve paid off a few debts, you might want to re-assess. Does your job seem stable, or is there trouble on the horizon? If it seems stable, you might want to stay the course. But if there is talk of a RIF at work, or if your partner’s job seems shaky, you might want to increase the emergency fund a little more before you pay off any more debt.
Create a side hustle – or two
This one goes hand in hand with the others and will help them to go a lot faster if you do it right. Start a side hustle or a small business to amp up your income. That gives you more money to put toward your emergency fund or your debt. The important thing here is not to spend too much money setting it up.
And the good news is that there are a lot of side hustles you can get going fast with very little investment. Here is a list of “high-dollar” side hustles – side hustles that allow you to make $20 or more an hour. If you’d like to get the real scoop on VIPKID, you can check out my interview with a friend of mine here. She’s been doing VIPKID for almost a year and it really works for her. Shoot, for a month or two, you could just deliver pizzas or babysit. But if you are serious, get out there and do something to earn cash and speed up the rest of the plan.
If you can earn an extra $300-$400/month, everything else is going to go a TON faster. You’ll build your emergency fund faster and pay off debt faster, too.
There is one SUPER important thing to remember here, though. Any money you make from a side hustle might not have taxes withheld, especially if it is a small business you start on your own. Make sure to put about 25% of that money back so Uncle Sam doesn’t surprise you with a big tax bill next April.
Update your skills
If you feel like your job isn’t as secure as you’d like it to be, updating your skills might be a higher priority than a side hustle. Now, I love extra money coming in. But what if you are worried that your company isn’t doing so well or that you might be one of the first to go in case of a downturn? Getting a few new skills under your belt might be more important than immediate income. Focus on skills that would make you more valuable in your current job or more marketable if you needed to go job hunting. Computer skills are always a good bet, but if you are almost proficient in a foreign language, that might be a good choice, too.
Again, spending an arm and a leg isn’t ideal. But you can get an absolute TON of learning for free online. Check out this list of the 10 best sites for FREE learning. Or this one for specific IT courses.
Check your monthly bills
Besides earning more money with a side hustle, you can also cut your monthly bills to find more money. In case of a recession, it will help to have lower monthly expenses. And in the mean time, you will have extra money extra month to put toward your emergency fund or toward debt.
It seems totally overwhelming and a lot of people don’t know where to start. But I’ve got a plan. Start by assembling all of your monthly bills and statements. Check your statements to find subscriptions or monthly charges you might have forgotten about. Then start calling. If you can cancel the charge (like with a gym membership you rarely use), do it. But if you can’t cancel it, see if you can get the charges reduced. If you get even three bills cut by $15/month, that adds up to $45/month total.
Choose and implement 1 new frugal habit
One of the things that trips a lot of us up when we want to reduce spending is feeling like we have to reign it all in at once. We rush in, slash like crazy, and then give it up after a week and a half because it’s just too overwhelming.
Let’s not do that, K? Instead, pick one item, JUST ONE in which you could make some cuts. Then create a plan. Do you buy coffee at the Starbucks near your office every morning? Could you cut it to just one morning a week? Depending on your order, that alone could save you $60-80/month. How many times a week do you eat out? Reduce it by one, just ONE per week and stash that money.
Again, I’m sure you have a LOT more ways you could cut expenses, but pace yourself. This ain’t no sprint. It’s a marathon, Honey! Give yourself time to really solidify one frugal habit before you rush into another one. My suggestion would be to aim for no more than one new money-saving habit every 2-4 weeks. You want it to become so routine that it doesn’t takes almost no willpower at all to continue it. That way, when you add another habit, the first one doesn’t shrivel up and die.
So if a recession does come our way (and it WILL, the question is only “when?”) you’ll sleep so much better at night if you’ve put yourself on solid ground with even one of these tips. Don’t overwhelm yourself by trying to do all of them at once. Think about what is realistic for you, do that, and then pat yourself on the back.
After teaching high school for 17 years, I was pretty apprehensive about going cold turkey to preschoolers. I mean, high schoolers actually get jokes. And they have an attention span of more than 32 seconds (some days, although not always). I did have preschoolers of my own, and a sister and a best friend who were firmly in the early-ed end of things. But seriously, I could think of about 1,842 ways that I could totally screw this up.
So while this is certainly not the last work on the topic, I wanted to take a little time to share with you some of the most important lessons I learned when I left my adolescents behind an ventured in the much cuter, much more terrifiying (for me) world of preschool.
Be flexible.
This one is common to both ages, but possibly even more important in working with the littles. While older kids have more or less learned to function in a school setting, the littles aren’t necessarily there yet. A rainy day, a special activity, a sunny day, a friend being absent, a friend being present – all of these can send a student (or possibly your entire class) into a tail spin.
Honestly, I dreaded rainy days. It just seemed like the kids couldn’t concentrate as well. So if it turned out to be rainy, I almost always cut a storybook and added a song or two. Luckily, I didn’t have to cover a set curriculum, so I had the freedom to do that. And it really helped save my sanity.
And sometimes it worked the other way. After 15 minutes of trying to get them to chill and listen, we finished a book and were supposed to do a moving game. But they were sitting and listening SO well, I wasn’t about to lose that opportunity. So I’d get out another short book while they were in the mood, even if it mean breaking my “5 minute activity” rule. Occasionally I would regret it, but there’s no law that says you have to finish the book. If they lost interest half-way through, I’d say, “Hey. I think you are tired of reading. Let’s do something else.” And then it was time for the game.
So while you know rule #1 with older kids, it’s even more important with littles. Have a back-up plan. And a back up plan for your back-up plan. And a … well, you get the picture.
Give yourself time to get it right with preschoolers.
My first class was a nightmare. Really. I dreaded seeing those preschoolers. I tried everything, but it just didn’t seem to work. But I just kept reminding myself that it was, after all, my firstpreschool class. My second group went better. And my third was even better. Obviously, I never became the preschool whisperer, but it got to the place that I actually looked forward to seeing my cute little goofballs. And I think they looked forward to me, too.
So if you don’t get it right away, don’t be surprised. That’s part of the deal. Keep at it. Just keep learning every time you see the little darlings.
Movement, songs, and games are your friends.
This may go without saying, but it’s about the most important advice I can give, so I’m going to say it anyway. The less kids are concentrating on the language and the more they are concentrating on FUN, the better it is for everyone. So when you’re learning to count, count stuffed animals. Or count your jumps as you jump across the room. The less your classes feel like learning and the more they feel like play, the more engagement you’ll have. And – ironically – the more they will learn!
Short, short, short.
My rule when planning was to never count on any activity to last more than 5 minutes. So if we were going to read, I counted on a four-minute activity. (And that doesn’t mean sing one song for three minutes, then sing another song for three more minutes. It means completely change activities.) Then we’d sing. Then we’d do a movement game. Then we’d sing again. More reading. Then moving. Then another book. By that time, it was time for the good-bye song and stickers. As I mentioned above, sometimes I broke this rule if the kids were really engaged in a certain activity. However, I never plannedfor any one activity to keep their attention for longer.
Few words on the page, lots of discussion.
In an upcoming post, we’ll cover some of my all-time favorite books for preschool. But in the mean time, just let me tell you that they will all have something in common: very few words. “But Jill,” you might be thinking, “How are they going to learn if they don’t hear the words?” By responding to questions. For example, with on of my favorite booksEl Canguro tiene mama?there is only one short sentence on a page, but here is an example of the discussion we can have about it, all with very elementary vocabulary.
Teacher: Is the mom big or little?
Kids: Big.
T: Yes, the mom is big. Are the babies big?
K: No. Small.
T: Yes, the babies are small. Is YOUR mom big or small?
This exchange about big and small can be followed on the next page by questions about what the animals are doing, how many babies there are in the picture, how many mommies there are, is it the mommy or the daddy in the picture, where is the mommy (or the daddy), and do you like this animal?
You’ve still got to read your audience and make sure you are not boring them, but in my experience, kids respond a lot better when they are taking part in a conversation about the book than when they are just passively listening.
Praise, when possible.
It’s hard to remember, but kids often do better when you praise the ones who are behaving well instead of reminding the ones who aren’t. Our first instinct is often “Simon, sit down please,” or “Amari, please listen.” Instead, try calling attention to the kids who are sitting and listening already. “Maria, I love how you are using your listening ears,” or “Andy, you are sitting so well and keeping your hands to yourself. Nice job,” reminds the kids how to behave without calling anyone out for having trouble. It won’t work every time, but I found it to be particularly helpful with preschoolers.
Small groups – NO MATTER WHAT.
If you are starting your own business, please do yourself this favor. Keep your groups small no matter what. If that means splitting into two different classes or even starting a waiting list, do it. As you are getting your feet wet with preschoolers, you are going to make mistakes. That’s just a fact. But mistakes are multiplied in large classes. And they can make you really, really miserable! I didn’t let my classes get above eight, and that one thing helped me retain what little sanity I had left.
This applies even to one-offs. If you are doing a free class, don’t let the center persuade you to have a class that’s twice what your comfortable with. You won’t be able to do as much fun stuff, and it may actually hurt your enrollment since kids will think Spanish is boring. (Um, and they might get the idea that the Spanish teacher is grumpy for some strange reason, too.)
Cut your losses.
This doesn’t happen very often, but sometimes you’ve just got to cut your losses and close a class down. The very first class I started seemed promising at first, but the bottom line was that it just wasn’t working out. I had low enrollment, the management was a bit disorganized and completely unhelpful, and the kids didn’t behave well. I tried everything I could think of, but I finally decided that I was done. After thinking up a suitably diplomatic way to phrase it, I quit offering the class, and I was SO much happier. I found another center where the enrollment was higher, kids were amazing and fun, and the management actually had it together. Plus, my life got better just because I didn’t have to deal with that one group of kiddos.
Remember, part of the beauty of owning your own business is that you can make calls like that. So do it. If it just isn’t flying at a certain place, let it go. That location that isn’t working out might be keeping you from one that is amazing.
So, if you’ve already read Pricing, part 1: Can a Higher Price mean Better Value? and Pricing, part 2: You Deserve to Make Money for your Work – Good Money, you might think this is a total contradiction. However, like many things in life, it is part of a truth that can’t be summarized in a 30-second sound byte. Yes, higher price can mean better value. Yes, you deserve to earn great money for your expertise and skills. But your business will only be successful if your clients believe that the value you provide to them exceeds the amount you are paying them. That’s why if you want to have a wildly successful class or business or product or WHATEVER, you need to be besties with perceived value.
Perceived value
The first thing we need to talk about here is perceived value. The actual value of your product or service DOES NOT MATTER. Yes. you heard me right. The actual value of whatever you provide has little to no bearing on your success. It is the value your client perceives that matters. If you have a winning lottery ticket that can be immediately cashed in for $2 million, and you offer to sell someone a 50% interest in it for $50, that is a GREAT value. However, if they believe that it is a forged ticket, they aren’t going to buy it. Their perceived value of the ticket is less than what you are charging.
Here is another example. Last week, I listed our family’s beloved, but beat-up, Volvo Station Wagon on Craigslist. I was asking $600 for it since it had several mechanical problems and over 220K miles on it. I was completely honest, sharing pictures of its distressed paint and admitting that it was going to need some work, but that it did run. However, I knew the price was fair, since it also had almost new tires, and would bring almost $500 if it were sold just for the tires and the scrap value.
Several people contacted me and said, “I’ll give you $200 cash” or “It’s worth $400, I’ll pay you today if you’ll take it.” However, I was also contacted by a guy who loved Volvo as a brand and had a Volvo with a busted engine sitting in his driveway. He looked at the car on Monday, said he’d pick it up the next morning for full price, and even reminded me that if I changed my mind overnight he’d understand. “I wouldn’t blame you if you did change your mind,” he said. “It’s worth more than that.” We assured him that a deal was a deal, and the next morning, he gladly paid the $600.
That buyer got more value than he paid for, but other people definitely thought I had overpriced the car. Perceived value is tricky like that. Like beauty, perceived value is in the eye of the beholder.
Perceived value is a huge topic, so there will be future posts coming on ways to increase it. However, there are basically two ways to ensure that the value you are offering your clients is greater than the price they are paying you. The first is to increase what they believe your product or service is worth. The second is to provide the same value for a lower price.
Increase what they believe the service is worth
Now, you are going to provide a high-quality product. You know it and I know it. So that is not the issue. The issue is to ensure that your potential customers know it is a high-quality product.
There are several ways to do this, but maybe the most effective long-term is education. When I started my Spanish classes for children, I had a big drop in enrollment after the first month. The students weren’t going home and spouting Spanish to their parents, so the parents thought the kids weren’t learning. They didn’t realize that you understand much, much more than you can produce. Nor did they understand that by learning to truly understand the language, instead of memorizing vocabulary lists, their kids were building a foundation to be able to actually communicate in Spanish.
What I had to do was educate them on the value they were actually receiving. So I started sending out short e-mails every week or two explaining why my methods were so effective long term, the benefits of learning a second language, and how to help their child at home, even if they didn’t speak Spanish. They also received almost-weekly updates on their specific child’s class, including what songs we sang, which books we read, and what games we played. After that, my retention shot up to near 100%. I didn’t change my actual product, I just educated them so they would realize its true value.
Provide greater perceived value
Sometimes, you can figure out ways to provide greater value without too much more work or cost on your side. For example, when I started my Spanish classes, I set up a website where I included information on language learning, links to Youtube videos of the songs we were singing and the stories we were reading in class, and tips on how parents could optimize their child’s learning. This can be done relatively inexpensively, but it creates tremendous value for the parent. They can simply look up the website and sing the songs with their child, even if they don’t know Spanish. It allows them to participate in their child’s learning, which greatly increases the perceived value.
Perceived value of e-book versus online course
Another example of this is an online course versus an e-book. E-books have a very low perceived value, no matter how useful or valuable the information really is. However, if you take that same content and package it as an online course, people will gladly pay a much higher price.
Now, I’m not talking about scamming people. Remember what we said in Pricing, part 1? Charging a higher price can actually cause your client to take action because the product has a greater perceived value to them.
Let’s imagine that you have information that will literally save a person $20,000 over the course of their life. You can either package it in an e-book for $3.95 or in an online course for $395.00.
I can absolutely imagine someone buying an e-book for $3.95 and NEVER reading it. They would miss out on the information they wanted simply because they didn’t prioritize reading it. Or maybe they don’t like reading and just keep putting it off. They have wasted that money. Much worse, they have missed out on a chance to be $20,000 richer because of the information they didn’t read.
However, imagine if that person purchased that same information in the form of an online course priced at $395 and studied and implemented every lesson. They would have received massive value from that online course, even though it was priced at 100 times more than the e-book. Granted, this is an extreme example, but it happens literally every day. The takeaway here is that you can increase the perceived value of your product in a lot of ways. Your primary job, though, is to have your customer leave feeling like you gave them a heck of a lot more value than you charged them for by providing an outstanding product at a price that is fair to both you and to them.
Provide the same value for lower cost
Question: Is the value you receive approximately the same whether your child has a one-on-one class or is in a group of 5-6? I would say yes. In some cases, the value might even increase in classes because it’s more fun to learn with your friends, right?
This is why I almost refuse to do private tutoring. My clients receive much greater value (and I also increase my own earnings) by offering group classes. To be sure, I make sure the classes are small, so that our time is spent learning and not dealing with discipline issues. However, the kids really learn well in a group setting, so they aren’t sacrificing value. However, I can charge $12 per child and still make $60 per class. They are paying less, but they aren’t receiving less.
This is the same concept that many people are putting into practice online. I just finished a short course on how to design your own website. (By the way, do you like it? I thought the course was OUTSTANDING! If you want to set up your own website, see the end of this post for the link and information.) Shannon offers pre-recorded classes that are value-packed. I loved her free class so much, I decided to sign up for her Serious Side-Hustlers subscription course because I know I’ll get unbelievable value from it.
However, she has already done the work by recording the lessons and posting them on her web site. She is providing me EXCELLENT value with no extra work because she figured out how to scale her business. What if she had to sit down with me individually (even online) and teach me step-by-step how to set up my website? It might be slightly more valuable to me since I could ask questions in real time. However, she’d have to charge me so much that the value of her service would no longer exceed what I was paying for it. She has figured out how to charge less for basically the same value. She has scaled her services, just like I scale mine by doing group classes instead of individual classes.
Link and info for Shannon Mattern’s 5 Day Website Challenge
OK, I mentioned that I would share the link to the website class, so here it is. I can’t recommend it highly enough. And for the first 30 days, IT’S FREE!!!!!! Here’s the link to Shannon Mattern’s 5 Day Website Challenge. This is an affiliate link, so if you follow one of her paid programs I will receive a small commission. However, I ONLY endorse things that I have used and LOVE. And for anyone who knows me, I don’t do tech! So if she can teach me step-by-step how to set up every aspect of a website and all sorts of gobbledy-gook that I don’t understand, you know she is a tech teaching goddess!
So why are group classes – classes with 4 or more students – superior to individual tutoring? Here are four reasons.
When teachers think of making extra money, one of the first things that pops into their heads is tutoring. After all, they already work in education. They are good at breaking down complex concepts. And they relate well to young learners. They have all the qualifications and they feel pretty comfortable with what it takes to get started. In short, it is totally within their comfort zone.
However, sometimes there are serious rewards for stepping out of the comfort zone and trying something a little scary. And this is one of those situations.
Group classes are more fun
I’ve done individual tutoring, and I enjoyed it. It was really rewarding, and my students were super-motivated. However, it was a little boring. No matter how interested the student is, the spark of interaction between one student and another is missing. As a teacher, that’s part of what I live for.
Get 4, 10, or even 20 students together, and somehow the energy just multiplies. Instead of an isolated learner and a teacher, you have a group dynamic. They make connections on their own that I just couldn’t make for them. (Now sometimes there’s a bit more energy that one might want, but that’s a whole different story, and for the most part, it’s very manageable.)
Group classes are more secure
Let’s say you devote 3 hours per week to tutoring. One student per hour for three hours. If you have three tutoring students and one decides that they don’t want tutoring anymore, that’s a 1/3 reduction in your tutoring income. You could take a huge pay cut simply because someone decides they want to play a sport or are “just too busy.” If you are counting on that income, it can be a major problem.
However, let’s change that scenario to group classes. Again, let’s say you devote 3 hours per week to student contact time and keep your minimum class size at 5. Even if 3 students decide they are “just too busy,” at most that’s only 1/5 of your clientele, and probably a lot less. Not super, but a heck of a lot better than the other scenario.
Group classes provide better value for your clients
Let’s say that you want to make a minimum of $60 per student contact hour. And let’s face it, your time is absolutely worth that. If you do private tutoring, you have to charge parents $60 for an hour lesson or $30 for a half-lesson. That means that only parents who are fairly affluent can afford to work with you.
But you know that LOTS of kids can benefit from your services, so instead, you offer classes. You design a weekly preschool group class that lasts 30 minutes and charge $12 per session per child. You have 5 students enroll. That’s a lot more affordable for parents! More kids can benefit.
And just because you are teaching more children, it doesn’t mean that each student is getting less. They are getting the same learning, as long as class sizes are reasonable. They might even learn more because they will be engaged and having fun with their friends. So you can offer the same benefit for a much better price.
Let’s apply that same concept to adult learners. You still want to make a minimum of $60 per hour, but adults can handle longer classes. Your group class becomes 75 minutes for $18. (That would cost an individual learner $75, so a major difference there.) Eight students enroll. Again, students get the same benefit (and often more) for less money and you are still making your hourly minimum.
Better income for you
So, if you were doing your math in the last two examples, you might have noticed that while the students were receiving a much greater value, you were also doing better in the group classes.
With 5 students paying $12 each for a 30 minute class (and that is usually as long as I recommend a preschool class last), you made $60 for only HALF an hour of contact time. That’s twice your minimum.
In the adult class scenario, you were teaching 75 minutes, but you were making $144. That is over $100 per hour.
It pays to be out of the comfort zone
If you have your heart set on individual tutoring, by all means, go for it. After all, this is your gig and you are in charge. Here are some tips if that’s the route you choose to take. But if you are willing to do something that could make you a little uncomfortable at first, you can provide incredible value to your students, have a lot of fun, and increase both your security and your hourly rate. If you’d like to try out the idea, check out my guest posts on fluencymatters.com or martinabex.com to get some ideas.
