We all want big wins. Run a marathon. Write a book. Break $100K in income in your business. And we often hear talk about BHAGs (Big, Hairy, Audacious Goals) and how setting an audacious goal will push us to achieve more. If you shoot at nothing, you’ll hit it everytime, right? So you’d better shoot for something amazing.
Except, NO.
Those big, frightening audacious goals might actually make you LESS likely to finish your goal! What?
Amy Porterfield for the win
OK, I’m going to take a quick sidetrip here and recommend one of my favorite podcasts to you. Amy Porterfield’s “Online Marketing Made Easy” Podcast is not just about online marketing. It is full of not just marketing stuff and not just online hacks. It’s about running a business and being a person.
So anyway, I was listening to one of her episodes a week or so ago, and I thought, “I’ve just got to share this one.” She was interviewing Jon Acuff whose latest book is Finish: Give yourself the Gift of Done. It follows Start: Punch Fear in the Face, Escape Average, and Do Work that Matters and a couple of others that look good, but I haven’t had time to read yet.
What REALLY helps you finish
So for this book, Acuff actually did research on what helps people finish projects – tough projects like writing a book or losing weight. What he found was that people are actually MORE likely to stick with their project if they set a goal, then cut it in half. The example he gives is losing weight. People who set a goal of losing 10 pounds, then lost 8 were discouraged. However, the people who cut their goal in half, were thrilled. They had totally slammed that goal. And as Acuff said, “I’m more interested in your long-term success than your short term success.”
Starting a business is great. But what I really want for you is to have a viable business that still works with your personal life 5, 10, or 20 years from now. Getting to stay home with your kids for a year is nice, but I don’t want you to have to go back to teaching before you feel ready simply because your finances dictate it.
What it looks like in your life
That’s why I encourage you to take it one step at a time. Don’t implement 5 frugal habits all at once. Choose one and do that until you make it a habit. Then choose another one. Don’t try to give up your morning coffee, prepare all your meals at home, pack lunches, quit going to the movies, and start shopping at consignment shops all in the same week. It will all come crumbling down, and you’ll create an image of yourself as a loser in your own mind. Instead, cultivate an image of yourself as a winner by giving yourself SMALL wins.
In the income building area, this means that maybe that big, hairy audacious goal isn’t what you need. Maybe what you need is to set a realistic goal, then cut it in half. Maybe instead of saying, “This year I want to go from $0 to $20,000 in revenue,” you honor all the work that goes into a business before you ever make a penny, and say, “You know, I’m going to celebrate EVERY time I make $1000. And my goal is to make $8000 this year.” You know, $8,000 isn’t chump change.
It’s not easy for me, either.
Of all the things I have shared with you, I think this is the hardest concept for me. I want to do it ALL. PERFECTLY. TODAY. And then get even better tomorrow. So right now, I have limited myself to one goal for my blog. My goal is to post every week for three months. That’s it. By the time you read this it will probably be a year or so from when I am writing it. Why? Because I don’t have any readers yet. Nope, not even one. But my goal isn’t to get readers right now. It’s to post content that will help my readers. So that when they come, they will find not one or two blog posts that help them, but 20 or 30. And because they find quality content, they will come back again. And again. And again. And – God willing – their lives will change for the better.
Until then, hang in there. We’ve got this!