Have you ever noticed that when you start looking at new cars, or maybe buy one, it seems as if that you notice that same make and model everywhere. Suddenly the roads and parking lots are filled with Camries, or Volvo station wagons, or Odysseys. You just can’t believe how many there are. There were never that many of them before, were there?
Actually, there were. This is explained by something psychologists call “selective attention.” It basically means that your brain filters out the majority of stimuli so it can focus on what is important. Once you’ve chosen a specific model of car, or you have recently bought one, that becomes “important” and your brain takes notice of it.
So what does that have to do with transitioning out of teaching or starting your own business? The possibilities for making money on the side – or creating a business to support you and your family – are limited by only one thing : your mind. As you start focusing more on moneymaking ideas, you will train your brain to see them, and train your brain to look at your skills from a new perspective. Things that you never would have considered before will make you think, “I wonder if…” And that ‘s a great thing, because people have made successful businesses by using an amazing range of skills and ideas. Let me give you a few examples that I never would have thought of, but that have been built into successful businesses.
Karate Kids
Olivia Roney was putting herself through college when the karate school she worked for bounced a couple of her paychecks. Since she was paying her own way, she knew she had to fix the situation – and FAST. So she started contacting daycares and preschools and offering to teach on-site enrichment classes. She found one, and grew from there. Today, Couching Tigers is offering karate classes in almost 100 locations in Indiana, as well as licensing its curriculum. Her programs now include character development and have touched the lives of thousands of children. What’s more, her eyes light up when she talks about her company.
How you can make this side job work
So you don’t know karate and you don’t like preschoolers? How could this idea work for you? I don’t know karate, either, but for about 4 years, I taught Spanish and French to both adults and preschoolers as a side job/micro-business. Preschools were definitely my biggest and most reliable locations, but I also taught adults at wineries and after-school caregivers as a professional development option.
Is there something you love to teach that others would pay you for? Art? Soccer? Computer skills? Knitting? Vegan cooking? Couponing? (No joke, a lady in my hometown was advertising couponing classes and a lot of people seemed interested.) How about pet training?
The point is that if you have a skill that others want to learn and you can find a way to share it, you can earn great money per hour AND have fun at the same time. Cause let me tell you, teaching French at wineries to people who actually WANT to learn it?!? That is a French-teacher dream come true. For more ideas on locations, check out the blog post I wrote for The Comprehensible Classroom or for Fluency Matters. And if you want details on my Spanish classes, here are some posts on switching to preschoolers from older kids, pricing (part 1, part 2 and part 3), and tips for getting started.
Teaching French at a Winery
This is one I have done personally, and you want to talk crazy AWESOME! This is it. I’ve taught French for over 15 years in high school, but teaching French to adults who actually want to learn it at a winery and having them pay you? Trust me, it doesn’t get much better than that!
“But I don’t speak French,” you say. Well, the same winery where I taught French offered a ton of other fun stuff to get customers in during off-peak times. Tuesday? Henna tattoos. Wednesday? 10-minute chair massages. Another night it was tarot card readings. Each of us partnered with the winery to provide our service. The winery generously swiped payments through their system, and then cut a check. We had no overhead and the winery had an ever-changing line-up of attractions with no up-front cost. They just passed through the payments to us.
How you can make this side job work
Get creative. Do you have a trendy or unusual skill? Find a winery that offers fun activities, and see if they are interested in offering yours. You’re probably not going to be raking in the cash at first, but as you develop a clientele and they tell their friends, your numbers grow and it can be really lucrative.
Will Caricature for Cash $$$
When I heard of a woman who has created a side business around drawing caricatures, I knew I had to check it out. She was frustrated by her $8/hr job working for an amusement park as a caricature artist, so she decided to strike out on her own. Now she charges between $150 and $300/hr. drawing caricatures at weddings, corporate events, and other venues where people are looking for a unique and fun party favor.
After doing a little research, I found out there is actually a centralized web site where caricature artists can advertize. Who knew? You can check it out here. If you think you might be interested in being a caricature artist (or caricaturist, as they are actually called), face-painter, balloon animal creator, clown or other type of party entertainer, you can read the story of how Jeremy Drysdale started the Phoenix Caricature Company here.
How you can make this side job work
The point here is taking a common skill and niching it down. Maybe there are a ton of caterers in your town, but you just focus on selling your amazing frozen cookie dough. Maybe you do only vegan or gluten-free foods. Sometimes niching down and focusing on one tiny segment of the market actually sets you apart.
Cinderella Carriages and Horse-Drawn Wagons
A friend of mine since childhood (yep, we actually went to the junior prom together back the day!) supplements his yearly income to the tune of tens of thousands of dollars a year by building horse-drawn wagons and carriages. He makes both really practical people movers for country-themed resort areas and fancy “Cinderella” carriages. He also offers carriage rides at weddings and other special events. He has welding and woodworking skills and has always had horses, so what started as a novel idea has become a large portion of their family’s income. Because of this extra income, his wife (who is a big part of the business) has been able to stay at home with their kids for the past several years. You can check out boylebuiltwagons.com for some inspiration.
How you can make this side job work
And this is the example of super niching down. As far as I know, Tony Boyle is one of the only people in the US who makes custom people movers. There were times he wasn’t getting a ton of orders, but he didn’t give up or offer to make other items. He just stuck with what he washing and trusted that he would built a following. last I heard, he had as much work as he wanted and even some names on his waiting list.
The last word
So there is a good chance that you don’t feel like welding and hammering together a wagon is part of your skill set. And you might not be someone that others would willingly pay for their art. (Lord knows I’m not!) It’s even conceivable that the idea of teaching karate to 3 year-olds makes you break out in hives. So why did I even mention these ideas if they will work for only a small fraction of people?
Well, there are two reasons. The first one goes back to the very first few paragraphs of the post. Hearing about the ways other people have created a side job – even with unusual skills – trains our brains to start thinking in that way. What could I do with my skill set, that I would really love doing, and would also make me some crazy awesome extra money?
The second reason is it shows us how to niche down. There are a ton of welders and woodworkers out there. But how many of them weld Cinderella carriages and horse-drawn wagons. Artists? A ton! But people who will come to your wedding reception, give your guests a truly one-of-a-kind favor, and have them asking, “Do you remember so-and-so’s wedding where we got those hilarious caricatures?’ for the next 20 years? Not too many of those! Tons of karate teachers, too. But ones who will come to your kids’ preschool so you don’t have to drive across town? Um, I think you get the picture, right.
Here are the two takeaways: get creative, and niche down. Oh, and one more thing: don’t dismiss ideas too quickly. Who would have known that horse-drawn wagons could be a viable home-based business? What’s your crazy awesome talent?
Do you want even more ideas for ways to make extra money? Check out my articles on indexing, pet-sitting, VIPKid, or other side hustle ideas.