You’ve played with the idea of starting a micro-business teaching a preschool language class, but it just seems so overwhelming. How would you even get started? Who would you teach? Where would you teach? How would you find student? (When it’s a business, they don’t come to you just because it is on their class schedule.)
A few years ago, I was asking myself those same questions. Because I use Comprehensible Input, I knew I could make language learning much more fun and effective than with traditional methods. As the parent of two preschoolers at the time, I also knew that a lot of parents wanted their kids to learn a second language but didn’t speak one themselves.
There was market for language learning. But how on earth would I get started? Almost 5 years later, I looked back fondly on what accomplished in building the first part of my business, World of Wonders Learning, into a profitable micro-business. If you’ve been toying with the idea of using your teaching and language skills to create a side job that you love, here are some of the most important lessons I learned in the process.
Know your stuff, but don’t obsess over your plan
When I was still dreaming of starting a preschool language class business, I wanted to know what the options were. Online, I found a ton of info about other language classes and how they operated. Even though my situation was very different from theirs, knowing how others were making things work was a huge help in practical areas, such as pricing and scheduling. If you want to look at some similar business models, check out websites for companies that offer science parties, STEM enrichment, language summer camps,Spanish clubs, and soccer.
However, what I had envisioned at first changed as I began to actually take action. I discovered that people in my area were dying for their kids to learn Spanish, but kind of “meh” about French. So I switched. (I speak both, but my French is definitely stronger.) I pitched an after school care location that I thought was WAY out of my league, and they accepted my proposal. Which led to a couple of gigs teaching their staff Spanish for $95/hour.
But none of those things would have happened if I had been hung up on knowing exactly how things would go. I had to get out there and do it in order to learn what I needed to know.
Bottom line: do your research. Know what your first steps are. But don’t stress over knowing the whole path.
Ask for help from experts, but not competitors
One of the most amazing pieces of luck I had was to sit down with the amazing Olivia Roney of Crouching Tigers, who teaches karate in preschools across several states. She was doing almost exactly what I was hoping to do, but not with Spanish. She was so generous with her time and gave me tips that literally kept me from throwing in the towel before I even got my first class off the ground.
So how did I make contact with her? Simple, I posted a message to FaceBook. We lived in the same city, and I thought we might have some friends in common, so I asked my friends if any of them knew her well enough to introduce us on FB. Turns out the wife of the best man at our wedding was on a community committee with her and introduced me.
How I did it
When I contacted her, I gave her some very genuine but effusive compliments. I made sure that I had already learned everything I could about her company so she would know that I really had spent time researching and that I respected the work she did.
However, I made sure to respect her time and generosity. First, even though we were both in the preschool enrichment class space, we weren’t direct competitors. Additionally, her business was already massive, so I was no threat. And even though I couldn’t reciprocate by giving her advice or help, I did drop off a bottle of wine at her office and make sure that I paid when we went out to lunch. Also, I tried to mention her business positively whenever I could, which was super easy to do because she really is a class act.
Bottom line: ask for help, but appreciate the help you are given. Most people who build a business are incredibly proud of what they have created and are willing to talk about it with someone who is genuinely interested.
Educate parents
OMG. This one is huge. Let me tell you a little story here.
When I started my first language class, I was stunned to have 22 kids sign up. I was thrilled beyond words. That month I made almost 50% of my teaching salary doing just a2 hours a week after school. I thought I had this thing figured out.
But the next class cycle, my enrollment dropped almost 50%. When I asked the parents why, there were some kids who had legitimate conflicts and such, but there were other parents who said things like, “I asked them to say something and they couldn’t even say one thing.”
The parents didn’t understand how language learning (especially comprehensible input) works. And it was my fault. I knew what they should expect, but I hadn’t told them.
How I fixed it
Soon, I started sending them e-mails to explain the advantages of the methods I used. I told them that while kids wouldn’t be able to speak right away, they were already starting to actually understand Spanish and they would retain it much better than if we focused on lists of vocabulary. Slowly, I helped them understand how language acquisition works and how to best support their kids as they acquired Spanish.
But wait, there’s more
But there were other perks, as well. First, because I was communicating with the parents regularly and also teaching THEM, the perceived value of my classes went through the roof. Second, I became someone they trusted. No longer was I just some anonymous business. I was Jill, and I was invested in their kids and in helping them to give their kids the best. And the proof was in the numbers. My retention rates went from horrible to stellar, and I very rarely had kids drop my program once they started it.
Bottom line: Don’t expect the parents to understand what you understand. Start from the basics, and explain what they should expect and why.
Hold yourself to high standards, but give yourself grace
My goal was always to leave parents with more value than they were expecting. If I had a parent complaint (and you will, because you are learning), I tried to figure out what I could do to fix the problem. And I always looked at dissatisfaction as a marketing opportunity. What could I do to fix the problem and turn the parent into a raving fan? Of course, it depended on what the complaint was, but my goal was to never leave a parent dissatisfied.
The Hand, Foot, and Mouth Debacle
For example, my daughter came down with hand, foot, and mouth disease. I had to reschedule 2 weeks of classes. Since it is contagious and symptoms don’t’ show up right away, I couldn’t possibly set foot in a daycare center until I knew I didn’t have it. So I rescheduled the classes that we would be missing AND offered parents a refund on those two classes if their child was for any reason unable to attend. I also explained that I wouldn’t normally cancel, but I was doing it in the best interest of their children. I had one parent e-mail me back thanking me profusely for cancelling since she had a newborn and didn’t want to take any chances on him getting sick.
Make like Elsa: Let it GO!
With that said, I also made a point of letting it go when I did make a mistake. I had to give myself the grace to make mistakes without shame. Sometimes I got overwhelmed and didn’t communicate as well as I should have. There were other minor mistakes. Since I’m a recovering perfectionist, I had to really struggle not to let those mistakes get in my head and bring me down. Beating myself up wasn’t going to make me a better teacher or business owner. But learning and changing was.
Bottom line: Do your best, and accept that your best will never be perfect. Talk to yourself like your best friend would. (Assuming your best friend ROCKS like mine does. And if not, I’ll be your surrogate best friend. Talk to yourself like I would. Note: I’m honest, but affirming.)
Have you ever noticed that when you start looking at new cars, or maybe buy one, it seems as if that you notice that same make and model everywhere. Suddenly the roads and parking lots are filled with Camries, or Volvo station wagons, or Odysseys. You just can’t believe how many there are. There were never that many of them before, were there?
Actually, there were. This is explained by something psychologists call “selective attention.” It basically means that your brain filters out the majority of stimuli so it can focus on what is important. Once you’ve chosen a specific model of car, or you have recently bought one, that becomes “important” and your brain takes notice of it.
So what does that have to do with transitioning out of teaching or starting your own business? The possibilities for making money on the side – or creating a business to support you and your family – are limited by only one thing : your mind. As you start focusing more on moneymaking ideas, you will train your brain to see them, and train your brain to look at your skills from a new perspective. Things that you never would have considered before will make you think, “I wonder if…” And that ‘s a great thing, because people have made successful businesses by using an amazing range of skills and ideas. Let me give you a few examples that I never would have thought of, but that have been built into successful businesses.
Karate Kids
Olivia Roney was putting herself through college when the karate school she worked for bounced a couple of her paychecks. Since she was paying her own way, she knew she had to fix the situation – and FAST. So she started contacting daycares and preschools and offering to teach on-site enrichment classes. She found one, and grew from there. Today, Couching Tigers is offering karate classes in almost 100 locations in Indiana, as well as licensing its curriculum. Her programs now include character development and have touched the lives of thousands of children. What’s more, her eyes light up when she talks about her company.
How you can make this side job work
So you don’t know karate and you don’t like preschoolers? How could this idea work for you? I don’t know karate, either, but for about 4 years, I taught Spanish and French to both adults and preschoolers as a side job/micro-business. Preschools were definitely my biggest and most reliable locations, but I also taught adults at wineries and after-school caregivers as a professional development option.
Is there something you love to teach that others would pay you for? Art? Soccer? Computer skills? Knitting? Vegan cooking? Couponing? (No joke, a lady in my hometown was advertising couponing classes and a lot of people seemed interested.) How about pet training?
The point is that if you have a skill that others want to learn and you can find a way to share it, you can earn great money per hour AND have fun at the same time. Cause let me tell you, teaching French at wineries to people who actually WANT to learn it?!? That is a French-teacher dream come true. For more ideas on locations, check out the blog post I wrote for The Comprehensible Classroom or for Fluency Matters. And if you want details on my Spanish classes, here are some posts on switching to preschoolers from older kids, pricing (part 1, part 2 and part 3), and tips for getting started.
Teaching French at a Winery
This is one I have done personally, and you want to talk crazy AWESOME! This is it. I’ve taught French for over 15 years in high school, but teaching French to adults who actually want to learn it at a winery and having them pay you? Trust me, it doesn’t get much better than that!
“But I don’t speak French,” you say. Well, the same winery where I taught French offered a ton of other fun stuff to get customers in during off-peak times. Tuesday? Henna tattoos. Wednesday? 10-minute chair massages. Another night it was tarot card readings. Each of us partnered with the winery to provide our service. The winery generously swiped payments through their system, and then cut a check. We had no overhead and the winery had an ever-changing line-up of attractions with no up-front cost. They just passed through the payments to us.
How you can make this side job work
Get creative. Do you have a trendy or unusual skill? Find a winery that offers fun activities, and see if they are interested in offering yours. You’re probably not going to be raking in the cash at first, but as you develop a clientele and they tell their friends, your numbers grow and it can be really lucrative.
Will Caricature for Cash $$$
When I heard of a woman who has created a side business around drawing caricatures, I knew I had to check it out. She was frustrated by her $8/hr job working for an amusement park as a caricature artist, so she decided to strike out on her own. Now she charges between $150 and $300/hr. drawing caricatures at weddings, corporate events, and other venues where people are looking for a unique and fun party favor.
After doing a little research, I found out there is actually a centralized web site where caricature artists can advertize. Who knew? You can check it out here. If you think you might be interested in being a caricature artist (or caricaturist, as they are actually called), face-painter, balloon animal creator, clown or other type of party entertainer, you can read the story of how Jeremy Drysdale started the Phoenix Caricature Company here.
How you can make this side job work
The point here is taking a common skill and niching it down. Maybe there are a ton of caterers in your town, but you just focus on selling your amazing frozen cookie dough. Maybe you do only vegan or gluten-free foods. Sometimes niching down and focusing on one tiny segment of the market actually sets you apart.
Cinderella Carriages and Horse-Drawn Wagons
A friend of mine since childhood (yep, we actually went to the junior prom together back the day!) supplements his yearly income to the tune of tens of thousands of dollars a year by building horse-drawn wagons and carriages. He makes both really practical people movers for country-themed resort areas and fancy “Cinderella” carriages. He also offers carriage rides at weddings and other special events. He has welding and woodworking skills and has always had horses, so what started as a novel idea has become a large portion of their family’s income. Because of this extra income, his wife (who is a big part of the business) has been able to stay at home with their kids for the past several years. You can check out boylebuiltwagons.com for some inspiration.
How you can make this side job work
And this is the example of super niching down. As far as I know, Tony Boyle is one of the only people in the US who makes custom people movers. There were times he wasn’t getting a ton of orders, but he didn’t give up or offer to make other items. He just stuck with what he washing and trusted that he would built a following. last I heard, he had as much work as he wanted and even some names on his waiting list.
The last word
So there is a good chance that you don’t feel like welding and hammering together a wagon is part of your skill set. And you might not be someone that others would willingly pay for their art. (Lord knows I’m not!) It’s even conceivable that the idea of teaching karate to 3 year-olds makes you break out in hives. So why did I even mention these ideas if they will work for only a small fraction of people?
Well, there are two reasons. The first one goes back to the very first few paragraphs of the post. Hearing about the ways other people have created a side job – even with unusual skills – trains our brains to start thinking in that way. What could I do with my skill set, that I would really love doing, and would also make me some crazy awesome extra money?
The second reason is it shows us how to niche down. There are a ton of welders and woodworkers out there. But how many of them weld Cinderella carriages and horse-drawn wagons. Artists? A ton! But people who will come to your wedding reception, give your guests a truly one-of-a-kind favor, and have them asking, “Do you remember so-and-so’s wedding where we got those hilarious caricatures?’ for the next 20 years? Not too many of those! Tons of karate teachers, too. But ones who will come to your kids’ preschool so you don’t have to drive across town? Um, I think you get the picture, right.
Here are the two takeaways: get creative, and niche down. Oh, and one more thing: don’t dismiss ideas too quickly. Who would have known that horse-drawn wagons could be a viable home-based business? What’s your crazy awesome talent?
Years ago I was involved with a Multi-level marketing company. It wasn’t a monetary success, and I never netted a penny, but I credit it with one of the most important and life-changing lessons I have ever experienced. Are you ready? Sitting down? Taking notes? Well, you probably don’t need to, because like most really transformational lessons, it is maddeningly simple. So what is it?
Your brain, like your body, is only as healthy as what you put in it.
Most of us know that you can’t eat fast food 10 times a week and gorge yourself on soft drinks if you want to have a strong, healthy body that can withstand sicknesses. However, very few of us realize that the same it true for our brains. Yes, I am telling you to brainwash yourself. Why? Because that crap you put in your brain is nasty, and it needs a good washing.
“Hold on,” you say. “I never watch dirty stuff. I would just not do that.” Well, I’m not talking about racy material, I’m talking about the trash that gets thrown at us all day long. Like, you know – the news. NCIS. Reality TV that highlights the very worst of human nature. And it doesn’t just come from the media. Teachers’ lounge talk, any one? Maybe your sister who can’t put three sentences together without complaining. It takes its toll, just like soft drinks and hamburgers.
How it started
When I was in the MLM, one of the things they were always pushing us to do was listen to a business-related CD every single day. (Of course, the profits for this particular MLM came more from the CDs than the products, so their motives weren’t exactly pure.) I wanted to be successful, so I did it. Now, I’ve told you that I never made a penny from that company, but that one habit was probably worth more money than I could have imagined.
Changing what I put into my brain has changed how I see my life. I would listen to something inspirational and it would drown out the little voices in my head that kept telling me I could never accomplish anything really great. I would listen to a story about someone who had it way worse than I did, but just kept going, and I would find the strength to make one more phone call, or set up one more meeting.
After three years, I realized that the MLM I was working with was simply not a quality company, and I should just cut my losses and persue other avenues. However, I couldn’t quit the CD’s. I kept them in my car. I listened to them instead of the radio. And my life kept getting better. I felt happier. I was more determined.
Saying Goodbye to SVU
Then I realized that if putting good stuff into my brain made me feel better and live better, maybe I should cut out some of the crap I’d been putting in my brain. I cut out the 24-hour news loop and only watched as much as I needed to. Then I started toying with giving up Law and Order: Special Victims Unit. It was my indulgence, my guilty pleasure. I kept arguing with myself. “It’s just a show. It’s not doing any harm. It’s just entertainment.” But I knew that,watching shows about the most depraved ways humans can abuse other humans, well, for me it just wasn’t healthy. So I quit. I missed it at first, but I replaced it with positive and inspirational messages.
Now, when I’m feeling down (usually because I’ve been on FB too much and am not following my own advice to keep it positive), I have 2 or 3 go-to videos on Youtube that I watch. I also have some favorite podcasts. No matter how down I am, putting something positive in my brain gives me a boost. Does it solve all my problems? No. I’m still sad sometimes, angry sometimes, and stressed quite often. (I do have three children, remember?) But a burst of positive puts the brakes on the overwhelm. I might be sad, but I don’t get hopeless. I might be stressed, but I don’t get panicked.
Your turn
I’ve posted links to some of my favorite Youtube videos, and in future posts, I’m going to highlight some incredible speakers and podcasts you might enjoy. You might not like them as much as I do because we have different personalities and different needs, but if you start searching, you’ll find your own. We are beyond lucky to live in an age when we can access whatever we want, almost whenever or wherever we want. So stop using the power of the universe to watch cat videos. Feed your brain. Give it the good stuff. I promise, you’ll thank you.
Podcasts I L-O-V-E
Since I’m an entrepreneurship and micro business junkie, mine will tend to be business focused, but they always make me feel better, more alive, and more capable. Check out Shannon Mattern’s Pep Talks for Side Hustlers, Marie Forleo’s MarieTV, and Amy Porterfield’s Online Marketing Made Easy. And please, please drop a comment below about your own favorites.
After we had our dog for about a year, I had to arrange for dog care while we were out of town on a family vacation. This was a whole new deal for me because I grew up in a close-knit community with loads of family around. When we’d travel, we just had neighbors or my grandparents take care of our pets. So I was calling around like a crazy woman (I didn’t realize you had to book more than a week out) and was lucky to find a kennel that would keep Sasha. However, taking her there just about broke my heart. She was fearful, stressed-out, and confused, and I felt like a massive jerk leaving her there. Even though the kennel was clean and the caregivers kind, I decided I would never do that again. So I started looking for another option.
After some digging, I did find an alternative. I could have her stay in a person’s home. She’d still be scared and confused, but somehow I imagine that being in a home with people and lots of petting would be a lot less stressful than being in a kennel, even a nice one. And besides overnight care, you can also offer dog walking or drop-in visits.
The best parts of pet sitting as a side job
Income
If you love pets, pet sitting could be a side job that would add $1500 or more to your monthly income. Rates for overnight care (per dog) in Indiana ranged from $20-55 in a small town, and $28-55 in a large metro area for normal dates. Sumiko, a dog sitter I spoke with, said that with work to build up your clientele, pet sitting could realistically add $1000 or more to your monthly income. That’s no small change for doing something that you enjoy anyway!
Flexibility
While you will want to accept as large of a variety of pets as possible, you can set some parameters as far as size, breed, and number. You can also block out dates that you aren’t available, so you don’t have to forego your own vacations or visits to family. (Of course, the more dates you are available, the more you will make. That’s only common sense.) Finally, you set your own price. If you have a lot of experience with dogs, you can charge higher rates. Many of the online pet sitter sites also allow you to list reviews, so as you gain more positive comments and review, you can also adjust your rates upward.
Meaning
As teachers, we know that giving back sometimes matters just as much as the money you bring in. (Boy, do we know it!) If you really love animals, offering a loving home or a fun walk is a way to serve animals and their owners.
Ease of start up
While anything that has a realistic chance of being a good money maker is going to take some commitment, thiWhat’s more, it is a low-commitment gig. You don’t have to have a ton of money up front, just a love of animals. Finally, there are nWhile ow websites available, so you don’t have to do it all on your own (although putting the word out there to family and friends is probably a very good idea). And if you use rover.com
Of course, there are some cons, too. It’s hard to know how other people’s animals are going to act. Sumiko had been hosting with Rover.com for over a year when I talked to her, and she says that sometimes her yard has gotten pretty torn up by energetic dogs, especially when it’s pretty muddy out already. A second down side is that the high-demand times (when you would make the majority of your money) are also the times when you might want to travel or have houseguests – holidays and weekends. Finally, if you use a portal like rover.com, they take 20% of your fees, so be sure to figure that in.
Sumiko has really enjoyed her time pet sitting. She told me, “The best part of hosting is getting to sample every breed imaginable as your pet, the companionship/ playtime, and income. We’ve had some challenges with high energy dogs such as muddying the yard when it’s rained a while, dogs hopping baby gates in the house…but it’s not constant and you can restrict breeds, size…” She estimates that people who commit to building their clientele and really treat it like a business could make $1000 a month or more. Of course, it will take some time to get to that level, but it’s one of the few businesses you can start right away with very little investment of time or money.
People overestimate what can be done in one year, and underestimate what can be done in ten. -J.C.R. Licklider
So I’m going to give a little shout out to someone to whom I owe a great debt. That person is Jill 2003. Yes, you guessed it. Me 17 years ago.
In 2003, I bought my first rental property. It was a 5-unit apartment building. After living at home for a year, I had saved enough to put $17,000 down, and with my best friend from college, we had a 20% down payment.
I also need to give another shout out to Jill 2012. Because in 2012, my partner wanted out. I tried to dissuade him. Real estate prices still hadn’t recovered from the great recession in 2009. But he was adamant. So I bought out his half for a price about 25% lower than we had originally paid.
For years, those apartments brought in about $1500/month. That’s money that I didn’t have to work for – very much. It certainly wasn’t what I’d call passive income, but it wasn’t a 40 hour a week job, either. The time I put in was minimal.
Then, in 2018 when the real estate prices had rebounded, and our family was trying to move overseas, I sold them and deposited a check for over $200,000 in the bank.
So those two chics (Jill 2003 and Jill 2012) really hooked me up!
Now why am I telling you this? Do I want to impress you with my riches, and how smart and disciplined I am, and possibly make you feel like a loser? Well, actually no. It’s because it’s a personal example of what can be accomplished over time.
Let me repeat that quote from the top of the post again.
“People overestimate what can be done in one year, and underestimate what can be done in ten.” J.C.R. Licklider
This is what I want you to remember when it all seems overwhelming. Whether “it” is raising a child, getting out of debt, building a business, or becoming the teacher or the person you dream of being.
When I was 25, and hyperventilating because I was writing a check for $17,000 (six months’ income for me at the time), I literally couldn’t have believed that I would later deposit a check for over $200,ooo because of the action I took that day. And let me tell you, it wasn’t all sunshine and roses. There were tears, and tantrums, and that fun time we got sued for something our tenant’s kid did. There were a hundred times I felt like quitting.
And no single year made a big difference. It just added up. Pay off a little bit of principal. Chase down a tenant who hadn’t paid. Replace the carpet between tenants. Wash and repeat ad infinitum. It wasn’t one thing that did it. It was all those things.
So give yourself some grace on those days when it doesn’t seem like you will ever get there. And keep at it. Even when it seems like you’re making no progress. ESPECIALLY when it seems like you’re making no progress.
